Adver. Ethics & Legal Envi.–T.Y.B.A.M.M.C.–Sem–VI

Module – I

1. Advertising, Self Regulation, Ethics and Law 

2. Law of the Land 

3. Constitution of India 

4. Defamation 

5. Contempt of Court 

Module – II

6. Prasar Bharati 

7. Right to Information 

8. Cyber Laws of India 

Module – III

9. Standard Contract Between Advertiser and Agency 

10. Drugs, Cosmetics, Magical Remedies & Price Control

11. The Emblems and Names (Prevention of Improper Use) Act, 1950

12. Stereotypical Views of Women in Advertising 

13. Intellectual Property Right 

Module – IV

14. Ethics in Advertising 

15. Ethical Issue in Advertising 

16. Statutory Bodies Maintaining Advertising Code 

Module – V

17. Unfair & Restrictive Trade Practice 

18. Competition Act, 2002 (Prescribed Topics) 

Module – VI

19. Consumerism 

20. Government Initiatives 

21. Non–Government Initiative 

22. Law Relating to Standardization 

Module – VII

23. Advertisement & Society 

Module – VIII

24. Critiques of Advertising 

Bibliography 

Question Paper (April 2017)