Advertising–S.Y.B.Com.–Semester–IV

Advertising–S.Y.B.Com.–Semester–IV

Contents

1. Media in Advertising

2. Planning Advertising Campaigns

3. Fundamentals of Creativity in Advertising

4. Execution and Evaluation of Advertising

Glossary

Model Question Paper

Mumbai University Question Paper (March 2018)

Mumbai University Question Paper (Oct. 2018)

Mumbai University Question Paper (April 2019)