Advertising–S.Y.B.M.S.–Semester–III

Advertising–S.Y.B.M.S.–Semester–III
Contents

1.   Introduction to Advertising                                                          

2.   Strategy and Planning Process in Advertising                              

3.   Creativity in Advertising                                                          

4.   Budget, Evaluation, Current Trends and Careers in Advertising  

      Objective Questions                                                               

      References                                                                                    

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Exam S.Y.B.M.S