Agency Management–T.Y.B.A.M.M.C.–Semester–VI

1. Advertising Agencies 

2. Client Servicing 

3. Account Planning 

4. Advertising Campaign Management 

5. Ad Film Making 

6. Marketing Plan of the Client 

7. The Response Process 

8. Setting up an Agency

9. Agency Compensation 

10. Growing the Agency

11. Sales Promotion Management

Case Study 

Mumbai University Question Papers (April – 2016) (April – 2017)