Corporate Communication and Public Relations - S.Y.B.A.M.M.C - Semester-III

Corporate Communication and Public Relations - S.Y.B.A.M.M.C - Semester-III

1. Introduction to Corporate Communication

2. Keys concept in Corporate Communication

3. Ethics and Law in Corporate Communication

4. Introduction and Growth of Public Relations – Indian Scenario

5. Role of Public Relations in Various Sectors

6. Theories and Tools of Public Relations

7. Media Relations

8. Employee Communication

9. Crisis Communication

10. Emerging Trends, Tools and Technology

11. New Media Tools

12. Role of Social Media Case Studies