Customer Relationship Mgmt S.Y.BBI Sem IV

Customer Relationship Management S.Y.BBI Sem IV
CONTENTS
1. Introduction to CRM 
 2. CRM Cycle 
 3. Relationship Marketing
 4. Technological Support in Customer Relationship Management (CRM) 
 5. CRM for B2B and B2C 
 6. Introduction to E-CRM
 7. Building CRM by Various Means 
 8. Effectiveness and Organizing of CRM 
 9. Creating Customer Loyalty by CRM 
 10. Customer Relationship Management in Indian Banking & Insurance Sector 
 Case Studies 
 Mumbai University Question Paper (April 2019)
More Information
Exam SY.B.B.I