Event Marketing–S.Y.B.M.S.–Semester–IV

Event Marketing–S.Y.B.M.S.–Semester–IV
Contents

1. Introduction To Events

2. Segmenting, Targeting and Positioning of Events and Concept of Product in Events

3. Concept of Pricing and Promotion in Events

4. Trend and Challenges in Event Marketing

Mumbai University Question Paper (March 2018)

Mumbai University Question Paper (October 2018)

Mumbai University Question Paper (May 2019)

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Exam S.Y.B.M.S