Fin. Mgt. for Marketing & Advertising–T.Y.B.A.M.M.C.–Semester–VI
UNIT – I : INTRODUCTION OF FINANCIAL MANAGEMENT
1. Introduction
to Marketing and Advertising Finance
2. Sources
of Finance
UNIT – II : FINANCIAL PLANNING & BUDGETS
3. Financial
Planning and Budgets
4. Elements
of Marketing Budgets
UNIT – III : WORKING CAPITAL ESTIMATION
5. Working
Capital Estimation
UNIT – IV : FINANCIAL STATEMENTS & RATIO ANALYSIS
6. Financial
Statements
7. Ratio
Analysis
UNIT – V : INTRODUCTION OF COSTING
8. Introduction
to Costing
9. Cost
Volume Profit Analysis
| Exam | T.Y.B.A.M.M.C |
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