Fundamentals of Mass Communication–F.Y.B.A.M.M.C–Semester–I

UNIT – I : INTRODUCTION AND OVERVIEW

1. Mass Communication : An Introduction

2. Theories of Mass Communication

UNIT – II : HISTORY OF MASS COMMUNICATION

3. Introduction to Mass Media

4. Means and Tools of Mass Media

UNIT – III : MASS COMMUNICATOR

5. Impact of Mass Media on Society – I

6. Impact of Mass Media on Society – II

UNIT – IV : THE NEW MASS MEDIA AND MEDIA CONVERGENCE

7. Media Convergence

8. Integral Concepts in Mass Media Convergence