Integrated Marketing Communication–B.M.S.–Sem–IV ( Kamle)

Unit – I

1. Introduction to Integrated Marketing Communication

2. Promotional Tools for Integrated Marketing Communication

3. Communication

4. Establishing Objectives and Budgeting

Unit – II

5. Elements of Integrated Marketing Communication – I Advertising

6. Elements of Integrated Marketing Communication – I Sales Promotion

Unit – III

7. Elements of Integrated Marketing Communication – II Direct Marketing

8. Elements of Integrated Marketing Communication – II Public Relation and Publicity

9. Elements of Integrated Marketing Communication – II Personal Selling

Unit – IV

10. Evaluation Process of Message Evaluation

11. Evaluation Process of Ethics and Marketing Communication

12. Current Trends in Integrated Marketing Communication

Mumbai University Question Paper (March-2018)

Mumbai University Question Paper (October-2018)

Mumbai University Question Paper (April-2019)