Integrated Marketing Communication–B.M.S.–Sem–IV ( Nagpal)
Integrated Marketing Communication–S.Y.B.M.S.–Semester–IV (Parveen Nagpal)
Contents
Unit – I
Introduction to Integrated Marketing Communication
Unit – II
Advertising & Sales Promotion
Unit – III
Elements of IMC – II
Unit – IV
Evaluating an Integrated Marketing Program
Case Studies
Mumbai University Questions Paper (March 2018)
Mumbai University Questions Paper (October 2018)
Mumbai University Questions Paper (April 2019)
| Exam | S.Y.B.M.S |
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