Integrated Mkt. Com.–S.Y.B.M.S.–Sem.–IV
Integrated Marketing Communication–S.Y.B.M.S.–Sem.–IV
Contents
Unit – I
Introduction to Integrated Marketing Communication
Unit – II
Advertising & Sales Promotion
Unit – III
Elements of IMC – II
Unit – IV
Evaluating an Integrated Marketing Program
Unit – V
Digital Marketing
Case Studies
| Exam | S.Y.B.M.S |
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