Intro. to Adver.–F.Y.B.A.M.M.C.–Sem–II

UNIT – 1 : INTRODUCTION TO ADVERTISING

1.         Introduction to Advertising

2.         Types to Advertising

3.         Ethics and Laws in Advertising

4.         Social, Cultural and Economic Impact of Advertising

5.         Theories / Models of Advertising

UNIT – 2 : INTEGRATED MARKETING COMMUNICATION AND TOOLS

1.         Integrated Marketing Communication

2.         Print Media and Out of Home Media

3.         Broadcast Media

4.         Public Relation

5.         Sales Promotion and Direct Marketing

UNIT – 3 : CREATIVITY IN ADVERTISING

1.         Introduction to Creativity

2.         Role of Different Elements in Advertisement

3.         Elements of Copy

UNIT – 4 : TYPES OF ADVERTISING AGENCY, DEPARTMENT, CAREERS AND LATEST TRENDS IN ADVERTISING

1.         Types of Advertising Agency

2.         Various Departments in an Agency

3.         Latest Trends in Advertising

            References