Intro. to Advertising–B.A.M.M.C.–Sem–II (Marathi)
Introduction to Advertising–F.Y.B.A.M.M.C.–Semester–II
Contents
1. Introduction to Advertising
2. Integrated Marketing Communication and Tools
3. Introduction to Creativity
4. Advertising Agency : Various Departments , Types of Advertising Agency, Careers and Latest Trends