Marketing Research-B.Com-Semester-V

The book on Marketing Research for (Semester–V) of Third Year B.Com. Program as per the revised syllabus introduced with effect from the academic year 2018–2019. Marketing Research is an integral part of Marketing Management and an understanding of marketing research is essential as it will add immense value to the students. Marketing Research offers very good career opportunities as well.

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Exam T.Y.B.Com.