Prin. & Pra. of Direct Marketing–T.Y.B.A.M.M.C.–Sem–VI

1. Introduction to Direct Marketing

2. Basics of Direct and Interactive Marketing 

3. Customer Relationship Management 

4. Database Management 

5. Direct Marketing Strategies

6. Direct Marketing Research and Testing 

7. Direct Market Analysis

8. Direct Marketing as an Integral part of Integrated Marketing Communication 

9. Future Prospects of Direct Marketing 

10. Case Studies

Model Question Papers