Principles of Marketing–F.Y.B.M.S.–Semester–II

UNIT – I

1. Introduction to Marketing

2. Concept of Marketing 

3. Orientation of a Firm 

UNIT – II

4. The Micro Environment of Business 

5. The Macro Environment 

6. Marketing Research 

7. Marketing Information System (MIS)

8. Consumer Behaviour

UNIT – III

9. Marketing Mix and Product Mix

10. Branding and Packaging

11. Pricing

12. Physical Distribution

13. Promotion

UNIT – IV

14. Segmentation

15. Targeting

16. Positioning

17. New Trends in Maketing

18. Relationship Marketing

Case Studies

Mumbai University Question Paper – April 2017 

Mumbai University Question Paper – November 2017 

Mumbai University Question Paper – March 2018 

Mumbai University Question Paper – October 2018

Mumbai University Question Paper – April 2019