Rural Marketing–B.M.S.–Sem–IV (Kamath)

UNIT – I

1. Rural Market

2. Rural Marketing 

UNIT – II

3. Rural Market Environment 

4. Consumer Behaviour

UNIT – III

5. Marketing Mix 

6. STP Process 

7. Product Management 

8. Branding, Packaging and Labeling

9. Price Management

UNIT – IV

10. Communication Mix

11. Distribution

Mumbai University Question Paper (March – 2018) 

Mumbai University Question Paper (October – 2018) 

Mumbai University Question Paper (May – 2019)