Rural Marketing–S.Y.B.M.S.–Sem–IV (Surya)

Unit – I

1. Introduction to Rural Marketing

2. Rural Marketing in India

3. Emerging Profile of Rural Markets in India

4. Problems of Rural Market

5. Constraints in Developing Rural Markets

Unit – II

6. Rural Consumer V/S. Urban Consumers

7. Rural Market Environment

8. Rural Consumer Behaviour

Unit – III

9. Relevance of Product, Price, Place & Promotion in Rural Market 

10. Product Strategies 

11. Fake Brands and its Problems 

12. Pricing Strategies & Objectives 

13. Promotional Strategies 

14. Segmentation, Targeting & Positioning for Rural Market

Unit – IV

15. Distribution Strategies 

16. Communication Strategy 

Mumbai University Question (March 2018) 

Mumbai University Question (October 2018) 

Mumbai University Question (May 2019)