Rural Marketing–S.Y.B.M.S.–Sem.–IV

UNIT – I

1. Rural Market

2. Rural Marketing

UNIT – II

3. Rural Market Environment

4. Consumer Behaviour

UNIT – III

5. Marketing Mix

6. STP Process

7. Product Management

8. Branding, Packaging and Labeling

9. Price Management

UNIT – IV

10. Communication Mix

11. Distribution