Brand Management–B.M.S.–Sem–VI (Pandya)

Unit – I

1. Brand Management

2. Branding Challenges & More 

3. Brand Building 

Unit – II

4. Brand Elements 

5. Integrating Marketing Programs & Activities 

6. Pricing and Channel Strategy 

7. Promotion Strategy – Integrated Marketing Communication 

Unit – III

8. Measuring and Interpreting Brand Performance (Part – I) 

9. Measuring and Interpreting Brand Performance (Part – II)

Unit – IV

10. Growing & Sustaining Brand Equity (Part – I) 

11. Growing & Sustaining Brand Equity (Part – II) 

Case Studies

Mumbai Uni. Ques. Paper (April 2017)

Bibliography

Mumbai Uni. Ques. Paper (May 2019)