Brand Management–B.M.S.–Sem–VI (Pandya)
Brand Management–T.Y.B.M.S.–Semester–VI
Contents
Unit – I
1. Brand Management
2. Branding Challenges & More
3. Brand Building
Unit – II
4. Brand Elements
5. Integrating Marketing Programs & Activities
6. Pricing and Channel Strategy
7. Promotion Strategy – Integrated Marketing Communication
Unit – III
8. Measuring and Interpreting Brand Performance (Part – I)
9. Measuring and Interpreting Brand Performance (Part – II)
Unit – IV
10. Growing & Sustaining Brand Equity (Part – I)
11. Growing & Sustaining Brand Equity (Part – II)
Case Studies
Mumbai Uni. Ques. Paper (April 2017)
Bibliography
Mumbai Uni. Ques. Paper (May 2019)
Exam | T.Y.B.M.S |
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