Brand Management–T.Y.B.M.S.–Semester–VI
Brand Management–T.Y.B.M.S.–Semester–VI
Contents
UNIT – I
Introduction to Brand Management
UNIT – II
Planning and Implementing Brand Marketing Programs
UNIT – III
Measuring and Interpreting Brand Performance
UNIT – IV
Growing and Sustaining Brand Equity
Case Studies
Mumbai University Questions paper May 2019
Exam | T.Y.B.M.S |
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