Media Plan. & Mgt.–T.Y.B.M.S.–Sem.–VI
Media Planning & Management–T.Y.B.M.S.–Sem.–VI
Contents
1. Overview of Media and Media Planning
2. Media Mix & Media Strategy
3. Media Budgeting, Buying and Scheduling
4. Media Measurement, Evaluation
References
| Exam | T.Y.B.M.S |
|---|