Media Planning & Management–T.Y.B.M.S.–Semester–VI
Media Planning & Management–T.Y.B.M.S.–Semester–VI
Contents
1. Overview of Media and Media Planning
2. Media Mix & Media Strategy
3. Media Budgeting, Buying and Scheduling
4. Media Measurement, Evaluation
Mumbai University Question Paper (April 2017)
Mumbai University Question Paper (May 2019)
References
| Exam | T.Y.B.M.S |
|---|