Prin. of Marketing – F.Y.B.M.S. – Sem–II

UNIT – I

1.    Introduction to Marketing

2.    Concept of Marketing

3.    Orientation of a Firm

UNIT – II

4.    The Micro Environment of Business

5.    The Macro Environment

6.    Marketing Research

7.    Marketing Information System (MIS)

8.    Consumer Behaviour

UNIT – III

9.    Marketing Mix and Product Mix

10.  Branding and Packaging

11.  Pricing

12.  Physical Distribution

13.  Promotion

UNIT – IV

14.  Segmentation

15.  Targeting

16.  Positioning

17.  New Trends in Maketing

18.  Relationship Marketing

       Case Studies